It may be the world’s first exploding pyxis.
And that’s just the start of the surprises on the new Rutgers Classics website, unveiled 22 August 2008.
The creator? William Whelan, head of d-stroy advertising, a one-stop creative consulting firm based in Miami. Whelan’s clients have included Volkswagen, Citibank, Home Depot, Sprite, Heineken, Cingular, Qwest—even Yahoo.
Whelan’s work has earned him many of the most coveted juried prizes in advertising and new media, including numerous Francis W. Hatch Awards from Boston’s Ad Club, multiple awards from the One Club in its One Show Interactive competition, Grand Prize in the London International Advertising Awards, and a Grand Clio and a Gold Clio in the prestigious Clio Award festival.
On the new RU Classics web site, Whelan deploys Flash animation to make strikingly innovative use of images from the Department’s large visual studies collection. He even composed original music that plays under the home page as it loads.
(If you’re not getting the pages above and below via the http://classics.rutgers.edu link, but rather the old “terracotta” site, try clearing your web browser’s cache.)